Deloitte Digital Global
— Hello New Brand Identity

Deloitte Digital is familiar with new, because we met it years ago.
It’s not always comfortable for everyone, but our job is to show you it can be.
With human warmth, optimism and ingenuity we help people make a connection with what is new.
Whether it’s new solutions, new strategies, new partnerships or new growth, those who embrace new can build the world they want.
So, say hello to new, our old friend.

As part of Deloitte Digital’s global brand relaunch, the Melbourne Creative team undertook a comprehensive redesign to unify and elevate the brand. A suite of 3D and 2D master assets was developed to represent key brand pillars for an international audience. The refreshed identity was rolled out across an improved website, presentation decks, social content, print collateral and other applications.

I led the visual design and 3D development for the brand identity and directed the launch film in collaboration with our in-house creative team. I also partnered with global teams to develop the website and 3D visuals, while contributing to best-practice guidelines for implementing the brand identity.